Projects

A brief collection of my professional and academic work in Public Relations and Advertising. The projects below blend together research driven, creative driven and writing focused campaigns I've worked on over the past 4 years.

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Ogilvy Rebranding

This presentation focuses on the integrated creative network known as Ogilvy and their 2018 rebranding. The project specifically focuses on Ogilvy's Integrated Communications Model and how it's peaked millennial interest.

McVeg: Vegan Burger

This is a new product Advertising campaign for McDonald's. The campaign highlights the launch of the "McVeg" Burger as well as the Insights, Target Markets and Launch Strategies for the product.

Brazilian Intercultural Training Manual

This project highlights the importance of Intercultural Training in the modern workforce. This Manual highlights individual Culture shocks and ways for employees to succeed while working in Brazil.

Projects: Projects

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Truth Initiative Case Study

The Truth Initiative Case Study focuses on the adverse effects of advertising to vulnerable audiences. The study focuses on the big tobacco industry and the ethical obligations we have as professionals.

AAA Media Advisory

This press release was a fundamental public relations writing piece for AAA Insurance. The press release highlights a jaws of life set that was awarded to a local community.

AAA Safety Press Release

This project is a fundamental public relations writing piece for AAA Insurance. The Media Advisory highlights the dangers of cell phone use behind the wheel.

Projects: Projects

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Egan Office Project

This project focuses on a rebranding campaign for the Egan Office at DePaul University. The campaign specifically focuses on influencer campaigns, social media movements and consumer interaction.

Natural Grounds Project

This presentation focuses on a mock product launch campaign. Specifically, the campaign is centered around an advertising strategy and creative brief.

MGM Grand Case Study

This case study focuses on the MGM Grand Hotel mass shooting and the repercussions of the event in terms of public relations. The case specifically examines this event in terms of the Page Society Principles.

Projects: Projects